According to national studies, approximately 75% of outdoor advertisers across the U.S. are local, small businesses. By helping these small businesses reach consumers, billboards directly support local commerce, strengthen North Carolina’s economy, and stimulate job creation in our communities.

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29% visited an out-of-home advertiser’s website or social media

24% of U.S. adults visited a restaurant after seeing an out-of-home ad

71% of consumers recall seeing out-of-home ads for sit-down restaurants; of those:

    • 39% searched for the restaurant online (45% of Gen Z)
    • 38% looked up reviews of the restaurant (43% of Millennials)
    • 33% ate at the restaurant advertised

23% of U.S. adults visited a store or other business after seeing an out-of-home ad