Billboards support the tourism industry, which is North Carolina's fifth-largest economic driver. In 2024, travelers spent over $36.7 billion in North Carolina, a new record, and the industry supported 230,338 jobs. Outdoor advertising helps tourists easily find attractions, accommodations, restaurants, and other businesses—a critical function given North Carolina’s high tourist traffic along major interstates and scenic routes.

Depositphotos_173349482_L
Depositphotos_12576697_S
Depositphotos_10056566_S

Tourists spend money on dining, entertainment and shopping, and:

  • 24% of U.S. adults visited a restaurant after seeing an out-of-home ad
  • 23% of U.S. adults visited a store or other business after seeing an out-of-home ad
  • 19% attended an advertised sporting event, festival, concert, or other public event