The billboard industry nationwide donates millions of dollars' worth of advertising space each year for law enforcement and non-profit public service announcements (PSAs).

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Emergency Communications: Digital billboards are frequently used to immediately display AMBER Alerts, Silver Alerts, disaster recovery and weather-related warnings or evacuation routes, providing timely and critical public safety information to drivers and the public.

Public Health Campaigns: OOH advertising provides donated space for health and wellness messaging from local, state, and federal partners, promoting initiatives like vaccination drives, drug abuse awareness (e.g., opioid crisis resources), or safe driving practices.

Law Enforcement Support: Billboards are routinely used to showcase wanted persons, tips hotlines, or community policing initiatives, helping law enforcement engage the public.